GMB is a snapshot of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you—all from the SERP (Search Engine Results Page). GMB allows businesses to manage how they appear on Google Search and Maps. Plus it’s free.
Benefits:
Increased Visibility. Make it easier for potential customers to find you. A GMB listing can improve the chances of appearing in local search results and on Google Maps.
Make sure all information is complete, up to date and correct.
Boost Local Ranking. Google’s algorithm for ranking Business Profiles considers
- Proximity to searcher’s location
- relevance to searcher’s query
- Your business activity
- Quality of information you provide
Optimize your Google Business Profile
- by answering all questions
- updating regularly
- responding to reviews
- adding new photos or other business info
This activity sends signals to Google to rank you higher in local results.
Credibility | Trust Building: Many people rely on online reviews and detailed business information when making purchasing decisions. Displaying accurate information, photos, and customer reviews builds trust with consumers.
Do you trust a business that doesn’t have a GMB listing when searching? Probably not.