Optimize Photos for Best SEO Results

Optimizing photos for fast website loading and SEO involves several steps to ensure that images contribute to your website’s search engine rankings and user experience.

Here they are: 

  • Use the right image format. JPEG and PNG are your go-tos.
  • Compress Images. Smaller file sizes lead to faster loading times. Your website most likely includes a file compression plug-in. If your site is WordPress, it definitely does.
  • Use Descriptive File Names. Images taken by a digital camera get names like  IMG2024091.jpg. What does that tell Google? Nothing. Thus, renaming is essential. Use one of your keywords.
  • Use hyphens to separate words because search engines read hyphens as spaces.
  • Add Alt Text. When saving photos for use online, include descriptive alt text for each image to help search engines understand the content of the image.
  • Resize Images. Resize image file size for faster loading. Don’t use large images.
  • Place Images Logically in Context. Your images should be placed near relevant content to reinforce their context.